Talking Points — Audience Intelligence
Turn your response data into presentation-ready audience intelligence for webinars, keynotes, workshops, and podcasts.
If you speak to audiences — on webinars, at events, in workshops, on podcasts — you already know that the best presentations are the ones grounded in what your specific audience actually thinks and cares about, not what you assume they think and care about.
The problem is that most speakers work from instinct and generic market research. They open with a stat from a report published two years ago by a firm that studied a different audience. They pose a question they think their audience is wrestling with. They build their arc around a narrative that feels right.
Talking Points gives you something none of that can: data from your own audience, collected right before you speak to them, analysed and formatted for direct use in your presentation.
The event use case
The most powerful application of Talking Points is the pre-event product.
Before your webinar or live event, you send your registration list a product — a short AI conversation built around the core topic you're presenting on. People answer five or six questions. The AI collects their situation, their challenges, their goals. They receive something personalised and useful in return.
You run Talking Points before your session. The AI analyses the responses and produces a presentation-ready breakdown of who is in the room — what they're struggling with, what they've already tried, what they're hoping for, and what will land with them.
You walk into the session knowing your audience before they've said a word.
The practical effect is significant. Your opening lands harder because it references something they actually said. Your frameworks connect because they're illustrated with patterns from their own experience. Your CTA converts better because it speaks to what they told you they need.
The audience notices. They feel seen. That's not a soft outcome — it's the difference between a presentation that generates leads and one that doesn't.
Modes
Select your presentation format before generating. Each mode shapes the output for a different context.
| Mode | Best for |
|---|---|
| Webinar | Educational, framework-led presentations with Q&A sections |
| Sales Keynote | Pain → tension → solution arc, designed to drive conversion |
| Workshop | Interactive sessions with discussion prompts and group exercises |
| Podcast | Conversational hooks, provocative framings, and shareable soundbites |
The mode changes how the AI frames the output — the vocabulary, the arc, the type of opener it suggests, the style of the CTA. A webinar audience and a podcast audience will respond to very different things even if the underlying data is the same.
What Talking Points produces
Audience summary
A plain-English description of who your audience is, based on the patterns in their responses. Not demographics — context. What stage they're at, what's driving them, what frame of mind they're in. This is your mental model for the room.
Surprise finding
The most counterintuitive or unexpected data point from your responses. Formatted as a stat, an explanation, and a note on why it matters for your presentation. Surprise findings make the best openers — they disrupt assumptions and create immediate engagement.
Openers
Three options for opening your presentation:
- A question — posed directly to the audience, rooted in what they shared
- A statement — a provocation or reframe, based on a pattern in the data
- A data point — the most arresting number or finding from your responses
Each opener includes a note on why it works for this specific audience. You won't always use all three — but having options means you can choose based on your energy in the room, your time constraints, or your instinct on the day.
Talking points
Your key themes, each with:
- The percentage of respondents this applies to — gives you the authority to say "most of you" or "about a third of you" with accuracy
- The core point to make — the argument or insight for this theme
- An audience question to pose — a reflection prompt that draws people in
- A transition tip — how to move from this point to the next without losing momentum
Session arc
A suggested open, middle, and close for your presentation — built around your actual data. This is a starting framework, not a script. Use it to structure your thinking, then let your expertise fill it in.
Call to action
A suggested CTA for the end of your talk, informed by what your audience said they need next. Grounded in their stated situation, not in your generic next-step template.
Getting the most from Talking Points
Build your product before you build your deck. If you know you're running a webinar in three weeks, get your pre-event product in front of registrants as early as possible. The more responses you have, the richer the analysis. Aim for at least 20–30 before running Talking Points.
Use the surprise finding as your opener. Counterintuitive data creates immediate engagement. "I surveyed everyone who registered, and the thing that surprised me most..." is one of the most powerful ways to open any presentation. Your audience leans in because they know they're part of the data.
Let the percentages do the work. When you can say "sixty-three percent of you told me X" instead of "a lot of people feel X," you signal something important: that you listened, that you prepared, and that this session is for them specifically. That changes the dynamic in the room.
Use Copy All to paste into your prep doc. The full Talking Points output is designed to be used as a working document — paste it into your slide notes, your speaker deck, or your prep brief and work from there. You don't have to use everything. But having it all in one place makes the editing process fast.
Why this matters
Most expertise businesses are doing content backwards. They publish thought leadership for a generic audience, then show up to their actual audience — the people who registered, who booked, who are about to buy — and present the same generic content.
Productised inverts that. Your products collect real intelligence from real people who are already engaged. Talking Points converts that intelligence into something you can use on stage, on camera, or in a room. The data is yours, the audience is yours, and the presentation is built from what they actually told you.
That's not just better presenting. It's a compounding advantage: every event, every webinar, every podcast builds your understanding of your audience and gives you better material for the next one.