Webhooks

Send real-time data from your AI product to any external system the moment a response is completed.

📸 Screenshot needed: The Webhook settings tab in a product, showing the outgoing webhook URL field and test button

Webhooks let you push response data from your AI product to any external system — your CRM, your email platform, your own server, or any tool that accepts HTTP requests. Every time someone completes your product, the data is sent automatically, in real time.

How it works

When a response is completed, Productised sends a POST request to the URL you configure. The payload contains everything from that session — the person's answers, the AI's decision result, any generated outcomes, and metadata about the product.

You don't need to poll for new responses. The data arrives the moment the conversation ends.

Setting up a webhook

Open Product Settings

From your product canvas, click Settings in the top bar, then select Webhook from the left menu.

Enter your endpoint URL

Paste the URL of the server or service you want to receive the data. This could be a Zapier webhook, a Make (Integromat) trigger URL, or your own endpoint.

Test the connection

Use the Test Webhook button to send a sample payload and confirm your endpoint is receiving data correctly.

Save and publish

Save your settings. From this point, every completed response will trigger the webhook automatically.

Payload structure

The webhook payload is a JSON object containing:

{
  "productId": "string",
  "responseId": "string",
  "completedAt": "ISO 8601 timestamp",
  "userData": {
    "fieldName": "collected value"
  },
  "result": {
    "nodeVar": "AI output content"
  },
  "decisionResult": {
    "status": "string",
    "label": "high_fit | low_fit | strategy_gap",
    "summary": "string",
    "confidence": 0.0
  }
}

If you're connecting to a CRM or email platform, Zapier is often the easiest path — it handles the field mapping visually without any code. See the Zapier integration guide for step-by-step instructions.

Use cases

Push every completed lead into your CRM automatically
Trigger a personalised email sequence based on the decision result
Notify your team on Slack when a high-fit lead comes through
Log responses to a Google Sheet for reporting
Trigger a booking confirmation flow when someone receives an Offer outcome

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