The GROW Framework™ for AI Productisation

Structure your customer journey with AI Growth Products that Generate leads, Retain relationships, Onboard clients, and Win renewals — shareable experiences that deliver personalised, branded outcomes and sync to your stack.

Generate (Leads)

Launch AI Growth Products that attract attention, capture structured inputs, and qualify prospects with instant, branded outcomes.

Retain (Relationships)

Sustain engagement with personalised follow-ups, dynamic reports, and useful outputs that build trust between calls.

Onboard (Delivery)

Guide new clients through clear, AI-assisted workflows that create aligned scopes, roadmaps, and deliverables from day one.

Win (Upsell & Loyalty)

Prove ROI with outcome-driven insights and summaries—unlocking renewals, smart expansions, and long-term loyalty.

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GROW Framework — Generate
GROW Framework — Retain
GROW Framework — Onboard
GROW Framework — Win
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GROW Framework™

Strategy for AI Productisation

Tools don’t transform businesses — systems do. The GROW Framework™ gives experts a repeatable strategy for applying AI across the full client journey, turning insight into structured, branded outcomes that scale.

Why Experts Need a Framework for AI Productisation

Most experts still deliver value through PDFs, calls, or ad-hoc content — outputs that don’t scale or prove ROI. AI Products flip that model: they’re interactive, measurable, and deliver personalised outcomes in real time.

But without a plan, AI becomes noise. The GROW Framework™ defines where and how AI fits in your business — so every client interaction drives momentum, not just output.

Strategic Compass

Clarity on what to productise, why it matters, and how it reinforces your expertise at every stage of the client journey.

Execution Blueprint

Replace manual work with structured, AI-powered experiences that consistently deliver outcomes and data.

With GROW, Productised.ai users don’t just automate — they build an AI-powered ecosystem that compounds value across acquisition, delivery, and retention.

From Leads to Loyalty — The Complete AI Business Model

GROW maps AI into every phase of your client lifecycle so each touchpoint is structured, measurable, and designed for outcomes.

G — Generate (Leads)

Build front-end AI Products that attract and qualify prospects — from diagnostics and predictors to custom calculators and readiness tools.

Strategic impact: Predictable lead flow and visible proof of expertise at scale.

  • Start here: Review your last 10 clients. Identify repeated challenges and the insights you can productise.
  • Package the pattern as an AI Product (form → workflow → dynamic output page).
  • Example: “Marketing ROI Estimator”, “Business Readiness Check”.

R — Retain (Relationships)

Maintain trust and relevance with personalised reports, journey summaries, and insights that evolve over time.

Strategic impact: Sustained engagement and loyalty — without extra manual effort.

  • Use the 80/20 Rule: deliver 80% of the value through light, automated touchpoints.
  • Build monthly AI reports, progress snapshots, or insights dashboards that reinforce ROI.
  • Automate data refreshes via uploads and scheduled workflows.

O — Onboard (Delivery)

Standardise onboarding with smart forms and AI-generated briefs that help clients see progress from day one.

Strategic impact: Faster starts, fewer bottlenecks, and a consistently elevated client experience.

  • Use a guided intake workflow: smart forms → contextual workflow → first-draft deliverables.
  • Map fields to branded output templates and automate next-step generation.
  • Reduce calls, misalignment, and manual setup time.

W — Win (Upsell & Loyalty)

Prove ROI and open expansion opportunities through automated business cases, improvement plans, and next-step insights.

Strategic impact: Turn every engagement into a platform for growth and renewal.

  • Focus on outcomes, not activity — deliver evidence of value.
  • Pair one-off deliverables with recurring upgrades or performance packs.
  • Present results through shareable, branded outputs that make impact obvious.

Why GROW Works

AI Productisation turns invisible expertise into tangible value. Interactive AI Products outperform static content in engagement, retention, and measurable ROI — and adoption of no-code AI keeps accelerating.

Engagement Compounds

Interactive AI Products outperform static assets in both completion and conversion rates.

Adoption Accelerates

Experts across industries are adopting AI — but few have a framework. GROW gives them one.

Clear ROI

Quantifiable impact at every stage: higher lead quality, faster delivery, stronger retention.

Consistency at Scale

Deliver your best work every time — whether to ten clients or ten thousand.

Beyond Experiments — Real Digital Transformation

Most AI adoption stays internal — improving speed but not market differentiation. The next step is turning AI into client-facing value.

True transformation happens when AI reshapes how you deliver outcomes. That means shifting from background tools to visible, interactive experiences your clients can use, share, and buy.

From Efficiency to Advantage

Convert behind-the-scenes AI gains into visible, marketable experiences.

Outward-Facing AI

Build shareable, branded tools that collect inputs, generate insights, and deliver ready-to-use outputs.

Connected Model

Link acquisition, delivery, and retention into one feedback system — so every client interaction strengthens the next.

If you’re already experimenting with AI internally, GROW helps you productise it externally — through structured, client-ready experiences built in Productised.ai.

Put GROW Into Practice

GROW is your roadmap for embedding AI into your business model. Inside Productised.ai, you can design AI Products for every stage, connect them into one journey, and launch them in minutes — no code required.

5-Step Playbook

1) Review your last 10 clients for repeatable outcomes. 2) Keep only what drives 80% of the value. 3) Design for outcomes, not tasks. 4) Choose structure — one-time or recurring. 5) Build it in Productised.ai (form → workflow → multi-page outputs).

Next High-Leverage Move

Start with one high-impact product (e.g. onboarding brief, diagnostic, or ROI audit). Then layer Retain and Win products to create a connected journey.

Prime prospects & clients for your core offer with AI Products.

Static lead magnets, chatbots and tired PDFs can’t keep up with how fast buyers move. Productised.ai helps you evolve — turning your expertise into dynamic AI Products that attract, qualify, and convert in real-time.

Build your first product